It is generally a good idea to include a cover letter when you are applying for a job.

It’s an opportunity to highlight your skills, experience, and qualifications in a more personal way than what is possible in a CV or resume alone.

A well-written cover letter can also help to create a good first impression and make your application stand out from the competition. Therefore, it is generally advisable to include a cover letter, unless the employer specifically states that they don’t want one, or they don’t include a covering letter field or file upload on the application form.

What to include in your covering letter

If you’re writing a covering letter, you need to highlight your relevant skills and experience as well as your enthusiasm for the role.

Here are some things you might consider including in your cover letter for a social media job:

  1. A brief introduction that explains who you are and why you are interested in the role, and the company itself.
  2. A summary of your relevant skills and experience, including any relevant education or training you have received.
  3. Specific examples of your experience with social media platforms, such as Facebook, Twitter, Instagram and so on.
  4. A list of the social media scheduling, management and design tools you’ve used, such as Hootsuite, AgoraPulse, Canva and others.
  5. Examples of successful social media campaigns or strategies you have implemented in the past.
  6. Any relevant experience you have with content creation, copywriting, or graphic design.
  7. Your understanding of social media analytics and how you use data to inform your strategies and tactics.
  8. Your ability to work independently and as part of a team, your strong communication skills, and whether you have any team management experience.
  9. A conclusion that summarizes your relevant skills and experience and expresses your enthusiasm for the role.