Social Media Specialist

Full-Time, Contract
Office-based - Singapore
Working in an agency
B2C audience
Posted: Sep 08, 2023 (3 months ago)

Job Description

HEPMIL SingaporeSGAG and HEPMIL Creator’s Network (HCN), is home to one of the fastest growing content and creator businesses locally. We exist to Make Every Singaporean’s Day a Better One through the endless funny memes and videos on SGAG and by empowering the next generation of content creators through HCN.

Role-Based Objectives

  • Establish and manage the publication’s social media presence across platforms like Facebook, TikTok, Instagram, and Lemon8.
  • Innovate and strategise to drive user engagement and community growth.
  • Ideate, plan, and execute social content across platforms.
  • Collaborate with editorial and marketing teams to align social media content with the publication’s goals.
  • Occasionally contribute written content to the publication’s website.

Technical Requirements

  • Has experience in social media management tools: e.g. Meta Business Suite, Hootsuite, Buffer, or equivalent.
  • Familiarity with collaborative tools within the Google Suite, including Google Docs, Slides, Sheets, etc.
  • Graphic design and video editing skills are a plus: e.g. Canva, Adobe Suite, or equivalent.

Job Responsibilities

  • Create, schedule, and publish high-quality, engaging social media content that adheres to a consistent posting schedule across all platforms.
  • Monitor and manage online community interactions, including responding to comments and DMs.
  • Collaborate with the editorial team to brainstorm and develop content ideas.
  • Analyse performance metrics to gauge the success of social media campaigns and make data-driven decisions.
  • Implement SEO best practices and develop hashtag strategies to increase visibility.
  • Identify, reach out to, and collaborate with influencers to extend the publication’s reach.
  • Conduct A/B tests to understand what types of content resonate with the audience and refine strategies accordingly.
  • Occasionally write articles or blog posts for the website, as needed.

Job Requirements

  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • At least 2 years of experience in social media management.
  • Strong writing and communication skills.
  • Portfolio showcasing previous social media campaigns and community management.
  • Excellent written and verbal communication skills, including the ability to write and edit effectively for different mediums and audiences.
  • Good interpersonal skills.
  • Keen attention to detail and the ability to maintain high editorial standards.

Who do we look out for

  • An individual with strong creative thinking and problem-solving skills.
  • A creative individual who understands virality and social media trends with an ability to adapt and even create new trends.
  • Someone who thrives in a fast-paced, ever-changing environment.
  • A team player who values collaboration and can work well with different departments.
  • Willingness and able to use AI-driven tools and data-backed evidence to improve workflows and processes.
  • Willingness and ability to learn, unlearn and relearn.

Hiring Assignment

  • Curate a list of existing TikTok content that you feel has SEO value and can be adapted into editorial articles targeted at Singaporean audiences. This content should be posted within the last 6 months. Support your curation with data from any available sources. This list should contain at least 10 items.
  • Create a social media calendar detailing the optimum time and date for posting, assuming we have 12 new articles a week. Briefly explain the reasoning for your schedule. The calendar should take into account the following social media platforms Facebook, Instagram, TikTok. Lemon8.
  • Choose one content from your chosen list, and outline a social media strategy for an article featuring the chosen content. Take into account the audience, unique features, and user experience for each platform. An article draft is not required.
  • Then, produce the deliverables for Instagram and TikTok. Include captions and hashtags where appropriate. Provide alternate captions for A/B testing. You may include content from other creators and platforms.
  • All of the above material should be hosted and/or uploaded to Google Drive. Create a Google Doc that hyperlinks to all of your work done, and provide View access for all the files to “Anyone with the link”.
  • State your assumptions for each part of the answer.