Social Media Manager

Full-Time, Permanent
Office-based - Manila, Philippines
Working in-house/client-side
B2C audience
Posted: Sep 11, 2023 (3 months ago)

Job Description

About Klook

Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!

It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs – Push boundaries, Ask for and give feedback, Take ownership, and Help each other – in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

Klook Philippines is looking for a Social Media & Content Manager to join our growing team. Within this role you will lead the strategy for written and visual content in the Philippines, amplified on social media and the Klook blog with the goal to inspire, entertain and convince our consumers to embrace incredible travel experiences in the Philippines and around the world.This is an exciting time to be joining Klook’s well established and recognized platform.

What You Will Do:

  • Responsible for the overall planning, execution, review and improvement of content and social media marketing efforts for Klook Philippines;
  • Manages the Klook PH Blog – SEO and SCTR;
  • Analyze and own web and social traffic metrics and reporting for marketing initiatives;
  • Responsible for content creation for various teams (ie Campaigns, Partnerships, Supply, SEO etc);
  • Co-develop video based content: Planning, testing and execution (ie. Tiktok, Youtube, Klook Live);
  • In charge of the content calendar on social media and the Blog;
  • Monitor social media trends and the competitive landscape and proactively share learnings and best practices with the wider team;
  • Brainstorm marketing ideas and create initiatives to increase sessions and revenue;
  • Maintain relationship with key KOLs (Instagram / Youtube/ Facebook) and brands to increase media touch points and brand impact;

What You Will Need:

  • 5+ years of solid experience in digital content creation, social media marketing, or related fields;
  • Experience in producing branded content (Blog, Facebook, Instagram, Youtube, Tiktok, etc.);
  • Proficiency in MS Office and Content management Softwares like Contentful, WordPress, etc;
  • Basic knowledge of SEO and web traffic metrics and understanding of web publishing requirements;
  • Expertise in social media platforms;
  • Have managed a team and/ or freelancers ;
  • Familiarity with Performance Marketing is a plus;
  • Excellent communication and writing skills in English;
  • Passion for travel and a unique sense to grasp latest industry and market trends;
  • Self-motivated and result-oriented, with excellent interpersonal, communication and presentation skills;
  • A start-up attitude and globally-minded – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude.