Social Media Executive

The Grasshoppers India Pvt Ltd
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Full-Time, Permanent
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Office-based - Delhi, India
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Working in an agency
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Advertising
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B2B audience
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Posted: Nov 29, 2023 (7 days ago)

Job Description

Responsibilities:

  • Strategy: Develop and execute social media strategies to increase engagement, and drive traffic.
  • Ideation: Manage and create content for social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Content Writing: Write, edit, and proofread social media content for spelling, grammar, and brand voice consistency.
  • Page Management: Plan and schedule social media posts in advance, using social media management tools.
  • ORM: Monitor social media activity, including comments, messages, and inquiries, and respond in a timely and professional manner.
  • Reporting & Analysis: Analyze social media metrics and adjust strategies accordingly to increase engagement, reach, and brand awareness.
  • Account Management: Be the SPOC on the account and manage day-to-day operations, right from taking briefs, feedback and approvals from the client.
  • Competitor Mapping: Monitor and report on competitor activity in social media.
  • Pitching: Be able to cross-sell, upsell, and present to potential clients whenever there is an opportunity

Requirements:

  • 2+ years of experience in social media management.
  • Bachelor’s/Master’s degree in Digital Marketing, Mass Communications, or a related field.
  • Knowledge of social media management tools.
  • Excellent written and verbal communication skills, including a strong attention to detail.
  • Strong project management skills, including prioritizing and managing multiple tasks simultaneously.
  • Up-to-date knowledge of social media trends and best practices
  • Ability to work independently and as part of a team
  • Knowledge of social media analytics and experience using them to drive social media strategy.