Paid Social Manager

Project Growth (Recruiter)
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Full-Time, Contract
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Remote - South Africa
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Working in-house/client-side
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Retail
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B2C audience
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Posted: Dec 01, 2023 (5 days ago)

Job Description

Join a leading furniture e-commerce holding company overseeing multiple high-end home decor brands as a Paid Social Media Specialist. Ideal for a seasoned professional skilled in managing paid social campaigns for products with a high average order value of $2500 and above.

Key Responsibilities:

  • Brand Portfolio Management:
    • Develop and implement tailored paid social media strategies for a diverse collection of home decor brands.
  • Campaign Execution and Optimization:
    • Launch and optimize paid social media campaigns, with a focus on high-value transactions, to maximize return on investment (ROI).
  • Audience Targeting:
    • Identify and target key audience segments aligning with products’ high average order values.
  • Performance Analysis:
    • Monitor campaign performance, analyze data, and adjust strategies to ensure continued effectiveness and profitability.
  • Cross-Brand Synergy:
    • Collaborate with different brand teams to ensure cohesiveness and synergy in overall social media marketing efforts.
  • Budget Management:
    • Effectively allocate and manage budgets across multiple campaigns and platforms.

Qualifications:

  • 3-5 years of DTC marketing experience, focusing on e-commerce.
  • Proven experience in paid social media marketing, particularly with high average order values ($2500+).
  • Strong understanding of various social media platforms and their advertising capabilities.
  • Excellent analytical skills, with a track record of optimizing campaigns for maximum ROI.
  • Ability to manage multiple brands and campaigns simultaneously.
  • Strong communication and collaboration skills.

Success in this Role:

Measure success by effectively increasing brand awareness and sales through strategic paid social media campaigns. The ideal candidate will showcase a consistent track record in creating impactful campaigns for a high-end consumer base, driving significant ROI, and contributing to overall digital presence growth.

If you’re passionate about paid social marketing and have experience with high-value transactions, apply now to impact the growth and success of multiple luxury home decor brands.