Social Media Strategist

$80,000 - $85,000
Full-Time, Permanent
Office-based - New York City, NY, US
Working in-house/client-side
B2C audience
Posted: Dec 07, 2023 (21 hours ago)

Job Description


The Black Futures Lab (501c3) works to make Black communities powerful in politics. BFL transforms Black communities into constituencies that wield independent political power at the municipal, state, and federal levels. The problems our communities face are complex; the solutions to those problems require imagination, experimentation, and political power. We advance strategies that help us imagine the alternatives we deserve while building political power at the local, state, and national levels to implement those alternatives. To learn more about the Black Futures Lab, please visit

The Black Futures Lab is hiring for a Social Media Strategist position. This is a shared position with the Black Futures Lab’s sister organization, Black to the Future Action Fund.


The Social Media Strategist will design and implement social media strategies that support the organization’s broader goals, strategies, and campaigns. They will develop content consistent with the organization’s tone of voice and brand guidelines and will work to grow our social media presence. The Social Media Strategist will also be responsible for cultivating new ways to deepen engagement and supporters’ sense of identity and involvement with specific campaigns and the organization as a whole.

The Social Media Strategist will report directly to the Marketing and Public Relations Manager.

The ideal candidate will have an in-depth understanding of social media platforms, a proven track record of designing successful social media campaigns and developing and curating high-quality content on social platforms, and the ability to track and analyze key metrics in order to optimize content and engagement strategies. The ideal candidate will also have at least three years of experience developing content for political or electoral campaigns.


  • Design and development of campaign-specific social media content and engagement strategies that support the broader communications strategy and further the objectives of the organization
  • Create, curate, and manage all published content across all social media platforms
  • Develop weekly social media content that is consistent with the organization’s tone of voice and brand guidelines
  • Conceptualize creative assets (images, gifs, short clips) for social media and develop design briefs for a graphic designer
  • Utilize social media platforms to maximize digital list building
  • Regularly monitor outlets for breaking news or pulse moments, and develop and publish content that is responsive and timely
  • Conduct regular reporting and analysis of key social media metrics, including impressions, engagement, and audience growth
  • Track and measure the success of social media campaigns and optimize content based on performance
  • Utilize social listening tools and chatbots to deepen engagement with our audience
  • Oversee live content creation and amplification in high-leverage moments [e.g., live tweeting political debates and hearings]
  • Stay up to date with the latest social media best practices and technologies
  • Manage social media management platform



  • At least five years of professional social media strategy and content development and platform management experience
  • At least three years of experience working on political or electoral campaigns


  • Experience implementing social media strategies for a political or electoral campaign
  • Proven success in writing and developing content for social media
  • Understanding of creative content development, including graphic design, and working knowledge of Canva
  • Proven success in growing social media audiences and increasing engagement among Black Futures Lab’s and Black to the Future Action Fund’s online communities
  • Ability to identify target audience preferences and build content to meet them
  • Understanding of social media Key Performance Indicators (KPIs) and social Search Engine Optimization (SEO)
  • Strategic and creative thinker with an eye for design and capable of developing new, innovative, and engaging social media content
  • Ability to cultivate and manage strategic partnerships with influencers, brands, or other organizations for social media
  • Demonstrated experience capturing and tracking analytics and using them to shape strategy
  • Mastery of social media platforms, including Facebook, X (formerly Twitter), TikTok, Instagram, YouTube, and LinkedIn
  • Advanced knowledge of and proficiency in social media management tools
  • Excellent written, verbal, and digital communication skills
  • Excellent project management skills with the ability to drive a project or program to completion
  • Capable of working well as part of a team, as well as independently
  • Experience working across departments or teams within an organization
  • A nuanced understanding of the current and historical Black organizing political landscape
  • Experience working with LGBTQOC communities
  • Working knowledge of the rules that govern 501c(3), 501(c4), and Political Action Committee (PAC) organizations
  • Ability to successfully manage complex, fast-moving, and unexpected communications opportunities, including select crisis situations
  • Ability to be available via text and/or phone to address urgent concerns and requests if they arise