Entry Level Social Media Jobs

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Our guide to entry level social media jobs

In an entry-level social media job, you’ll be working closely with the social media team to assist in managing various social media platforms. Your responsibilities may include creating and scheduling content, monitoring social media channels, engaging with the audience, and analyzing performance metrics. This role is ideal for recent graduates or individuals with little to no prior professional experience in social media marketing.

Some titles for entry level jobs in social media may include:

Social Media Assistant

Social Media Executive (in some countries this a mid-level role, so check the job description to be sure)

Social Media Administrator

Social Media Analyst

Social Media Content Moderator

Influencer Marketing Assistant

Social Media Marketing Assistant

Roles and Responsibilities of Entry Level Jobs in Social Media

As a social media assistant or executive, your role is crucial in supporting the social media team and contributing to the success of digital marketing efforts. Your day-to-day tasks may vary depending on the company’s size, industry, and specific objectives, but here are some common responsibilities you can expect to encounter:

Content Creation: Social media assistants are often involved in brainstorming and creating engaging content for various platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This includes writing compelling copy, designing graphics or collaborating with the design team, and ensuring the content aligns with the brand’s voice and identity.

Scheduling and Publishing: You’ll be responsible for scheduling posts and ensuring they go live at the most opportune times to reach the target audience effectively. This involves using social media management tools like AgoraPulse or Buffer to streamline the posting process and maintain a consistent content calendar.

Community Management: Engaging with the audience is a vital aspect of social media management. In an entry level social media job, community management means you’ll respond to comments, messages, and mentions, fostering positive interactions with followers while addressing any inquiries or concerns promptly.

Social Listening: Monitoring social media platforms for mentions of the brand or related industry keywords is essential for understanding audience sentiment and gaining valuable insights. You’ll track trends, identify opportunities for engagement, and report on key findings to the social media team.

Analytics and Reporting: Measuring the performance of social media campaigns is crucial to understanding their impact. Entry level social media professionals, like social media analysts, monitor and report on metrics such as engagement, reach, click-through rates, and conversions. This data helps in refining strategies and presenting progress reports to stakeholders.

Collaboration with Marketing Team: Social media is an integral part of the overall marketing strategy. In entry level jobs, you’ll collaborate with other members of the marketing team to align messaging, support product launches, and promote marketing campaigns across various channels.

Staying Updated on Trends: The digital landscape and social media trends are constantly evolving. Social media professionals must stay updated on the latest platform features, algorithm changes, and emerging trends in social media marketing. This knowledge enables them to adapt strategies and maintain a competitive edge.

Social Media Advertising: Depending on the company’s advertising strategy, you may be involved in creating and managing paid social media campaigns. This includes setting up targeted ads, optimizing ad performance, and monitoring budgets.

Influencer Relations: Specialised team members may assist in identifying and partnering with influencers or brand advocates to amplify the brand’s reach and engage with niche audiences.

Social Media Contests and Giveaways: Organizing and executing social media contests or giveaways is another responsibility that can fall under the purview of an entry-level social media professional. This helps boost engagement, attract new followers, and generate excitement around the brand.

Remember that the responsibilities of a entry level jobs in social media can evolve as you gain experience and take on more significant challenges. Your role in the social media team contributes to building brand awareness, fostering brand loyalty, and ultimately driving business growth through effective digital marketing strategies.

Salary Ranges

The salary for entry-level social media jobs varies depending on factors such as the company size, location, and specific responsibilities. On average, entry-level social media positions offer a salary ranging from $30,000 to $40,000 per year, but it depends on the job location. For example, salaries for social media jobs in NYC will be very different to social media jobs in Indore.

As you gain experience and expertise, your earning potential in the social media industry is likely to increase.