Meta is working on a Twitter clone, and it’ll be launching on July 6 2023. The app, which was originally codenamed “Project 92,” and is now officially called “Threads”, will be a standalone social network for sharing text updates. It will be Instagram-branded and users will be able to register and login through their Instagram credentials.
Twitter has been struggling to grow in recent years, and Meta believes that Threads can take advantage of this opportunity.
The app is being developed by a team led by Instagram head Adam Mosseri. The team is reportedly working on features that are similar to Twitter, such as a 280-character limit for posts, a public timeline, and the ability to follow and unfollow users.
Meta is hoping that the app will appeal to users who are looking for an alternative to Twitter. The company is also hoping that the app will help to boost growth on Instagram.
What we know abour Threads so far
Here is what we know about Meta Threads so far:
- The app will be a standalone social network, separate from Facebook and Instagram.
- The app will be text-based, similar to Twitter.
- Posts will either be limited to 280 characters, like Twitter, or be unique and allow up to 500 characters. This is yet to be confirmed.
- Posts will be visible to everyone, similar to Twitter.
- Users will be able to follow and unfollow other users, similar to Twitter.
- The app will mimic Instagram branding.
- Users will be able to register and login through their Instagram credentials.
- Meta Threads will integrate with the decentralized protocol ActivityPub, which could enable users to transfer their information, including their audience info, to other apps that support the same.
Why social media managers should care
Social media managers should care about Threads because it could be a new social media platform for businesses to reach their target audience. The Twitter clone has the potential to attract a large number of users who are looking for an alternative to Twitter. This could be a great opportunity for businesses to reach new customers and grow their brand.
How to prepare for Threads / Project 92
Social media managers can prepare for Project 92 by:
- Creating a strategy for the app: Social media managers should create a strategy for how they will use Threads to reach their target audience. This strategy should include a plan for creating content, engaging with users, and measuring results. To save time, you could easily adapt your existing Twitter strategy if you have one.
- Testing the app: Social media managers should test the app as soon as it is available. This will help them to understand how the app works and how they can use it to reach their target audience.
- Creating content: Social media managers should create content that is tailored to the Twitter clone. This content should be engaging and informative, and it should be designed to attract users and keep them engaged.
- Engaging with users: Social media managers should engage with users on the platform. This can be done by responding to comments, liking and sharing posts, and starting conversations.
- Measuring results: Social media managers should measure the results of their efforts on the platform. This will help them to determine what is working and what is not, and it will help them to make adjustments to their strategy.
Meta Threads has the potential to be a major player in the social media landscape. Social media managers should be prepared to take advantage of this new platform and reach new customers.
While you’re working on your content strategy, make sure you’re creating accessible social media content from the get-go. It’s not clear if Threads will have any native accessibility features yet, but it’s likely they’ll borrow functionality from Instagram and Facebook.
Is Twitter still worth using?
Whether Twitter is still worth investing in as part of a social media strategy depends on your business and your target audience. Twitter has a number of advantages, including a large and engaged user base, a quick and easy way to share news and updates, and a strong focus on real-time conversations.
However, Twitter also has some disadvantages, including a high level of noise and spam, a relatively small user base compared to other social media platforms, and a complex algorithm that can make it difficult to reach your target audience.
If you are a business that wants to reach a large audience with quick and easy updates, Twitter can be a valuable tool. However, if you are a business that wants to reach a specific target audience with more in-depth content, Twitter may not be the best platform for you.
Ultimately, the decision of whether or not to invest in Twitter as part of your social media strategy is a business decision that should be made based on your specific needs and goals.
Here are some additional things to consider when deciding whether or not to invest in Twitter:
- Your target audience: Twitter is a great platform for reaching a large audience, but it may not be the best platform for reaching a specific target audience. If you are targeting a specific demographic or industry, you may want to consider other social media platforms that are more popular with that audience.
- Your budget: Twitter can be a cost-effective way to reach a large audience, but it can also be expensive if you want to run ads or promote your content. If you are on a tight budget, you may want to consider other social media platforms that are more affordable.
- Your goals: What do you hope to achieve by using Twitter? Do you want to generate leads, increase brand awareness, or drive sales? Once you know your goals, you can choose the right strategies and tactics to achieve them.