The social media landscape is ever-evolving, and TikTok, the reigning king of short-form video content, is not one to be left behind. 

The app, which gained popularity for its creative video content, has now announced the roll-out of TikTok text posts, much to the delight of social media managers and digital marketers worldwide. This move aligns TikTok with platforms such as Instagram that offer similar features, like Stories.

A new layer to content creation

Previously, TikTok primarily supported video content, supplemented by photos. However, this update adds a fresh layer of content creation possibilities by allowing users to post text-based updates. 

Interestingly, these new TikTok text posts will resemble Instagram Stories in their appearance, adding to their appeal and ease of use for many users already familiar with the Stories format.

Text-based posts on TikTok can be enhanced with:

  • Customizable background colors
  • Varied text formatting
  • Music and auto-captions
  • Stickers

Users have a generous limit of 1,000 characters for each post, a detail uncovered through extensive testing by enthusiastic TikTok users.

Not only do text posts introduce a new form of content on TikTok, but they also promise a fresh method of interaction. Followers can ‘stitch,’ ‘duet,’ and comment on these text posts, similar to the way they engage with video content. 

By providing the same level of interactivity, TikTok ensures that text posts are just as dynamic and vibrant as any video or photo on the platform.

Ideas for TikTok text posts

The addition of text-based posts opens up an exciting new world of content possibilities on TikTok. For social media managers and digital marketers, this provides a fresh canvas to engage their audience. Here are some ways this feature can be utilized:

  1. Announcements: Whether it’s launching a new product or communicating important news, text posts can provide a concise way to make announcements.
  2. Stories: Businesses can share behind-the-scenes updates, customer testimonials, or other engaging narratives through text posts.
  3. FAQs: Answers to common customer queries can be shared using this format.
  4. Menus and Deals: For businesses in the hospitality sector, text posts can be a handy tool for displaying menus or promotional deals.
  5. Educational Content: Brands can share bite-sized educational content or tips related to their industry.

The versatility of TikTok text posts means that they can be as unique and creative as the brand or individual behind them.

What’s next?

TikTok text posts marks an intriguing shift in its content landscape. By adding text posts to their repertoire, the platform has expanded its content boundaries and offered a new (though not unique) way for users to express themselves. 

The move might open up a new chapter of creativity on the platform, and the world waits with bated breath to see what TikTok’s innovative community will come up with next. As they navigate this change, social media managers and digital marketers will be keen to explore the full potential of this feature, and how it can enrich both their content strategies and their social media portfolios!