Community Manager Jobs
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Our guide to Community Manager jobs
A Community Manager is the key to fostering and nurturing a brand’s online community, bridging the gap between the company and its audience. This role is distinct from what a Social Media Manager might handle, as it primarily focuses on building, maintaining, and engaging an active and vibrant community, often across various social media platforms.
Central to Community Manager jobs is the ability to understand the voice, needs, and concerns of the community members. They are the brand’s ambassador, ensuring that the community feels valued, heard, and involved.
Their chief goal? To create a cohesive and engaged community that not only advocates for the brand but also contributes positively to its digital ecosystem.
As a part of community management jobs, these professionals will frequently liaise with other departments like marketing, customer support, and product teams, ensuring that the brand’s messaging is consistent and community feedback is acted upon.
They may also mentor or guide teams, particularly those related to community outreach, making certain that there are synergistic efforts across the board.
What distinguishes a Community Manager from a Social Media Manager?
While both roles hold significance in a company’s digital outreach, social media community management jobs emphasize fostering relationships, moderating discussions, and ensuring a positive environment for brand-community interactions.
In contrast, social media manager jobs are more about strategizing content, analytics, and general platform management.
A Community Manager will likely manage the community on their own, but as part of a wider social media team. Depending on the size of the company/team, they may also have a Social Media Assistant working under them for extra support.
Typical requirements for Community Manager jobs?
For those considering jobs in community management:
- Empathy and Communication: At the heart of community management is understanding and addressing community concerns, which requires strong empathetic and communication skills.
- Moderation Skills: A Community Manager should be adept at moderating discussions, ensuring they remain constructive and in line with the brand’s values.
- Engagement Strategies: They should be capable of devising strategies to increase community participation, retention, and growth.
- Feedback Collection: One of their roles is to gather feedback from the community and relay it to relevant departments.
- Collaboration: A Community Manager will often work with different teams, ensuring community insights are incorporated into broader strategies.
- Bachelor’s Degree Preferred: While not always required, many companies prefer candidates with a degree in communications, marketing, or a related area.
As of 2023, in the US, the average base salary for a Community Manager ranges between $50,000 to $70,000, subject to various factors like company size, industry, and location.
This is typically less than salaries for Social Media Manager jobs, indicating the more niche and specialized nature of Community Management jobs compared to the broader responsibilities of a Social Media Manager.